seminar overview

Thursday 28th January 2010 
13.15 - 13.45 Theatre 1

How to make the most of your intellectual property

Clive Bullen, Programmes Director, BPP Learning Media

BPP Learning Media, part of BPP, the Professional Education company, is the leading provider of training and testing materials for accounting, tax and finance professionals. We create and publish many thousands of paper- and electronic-based training products every year.

While traditional content development methods are print-centric, innovation in the management and production of intellectual assets will be critical to realising the next wave of market growth for professional education services.

In this session, learn how BPP is adopting new approaches to the development of our intellectual property to:

• Enable our Authors and Subject Matter Experts to focus on writing high-quality content.
• Simultaneously develop and publish intellectual assets to print, e-book, online courses and mobile. 
• Customise materials in real-time in response to client requirements.
• Open new markets and modes of study.