• #LT21UK
  • 10 - 11 February 2021
  • ExCeL London

Marketing learning


Marketing learning

12 Feb 2020
Track 5 - Implementation

Right people, wrong skills? Reskill your workforce with the help of marketing techniques 

The ever-changing technology landscape affects both employees and organisations. As a result of the changing requirements in the job market, organisations redesign work, meaning job roles change and employees might not have the right skills to successfully do their jobs anymore. Opportunities to learn within an organization are therefore rated as one of the most important reasons for employees to take on a new role. 

Join Bianca Baumann in this session to learn how time-tested marketing tools and techniques can help organizations reskill their workforce. In detail, we will cover how to

  • Identify existing skills and skills needed to obtain growth and revenue targets
  • Map out a learner experience with the help of a marketing funnel
  • Identify content needs leveraging a content strategy
  • Go beyond a target audience analysis using learner personas
  • Create multi-touch blended learning solutions by creating learning campaigns
Teresa Rose, Founder and Lead Consultant - ConsultHer
Bianca Baumann, Director, Learning eXperience - GP Strategies

Learning Technologies Sponsors


Learning and Skills Group Sponsors