• #LT21UK
  • 9 - 10 June 2021
  • ExCeL London

Video for learning


Video for learning

12 Feb 2020
Track 4 - Content

Video remains the top growth area in digital learning and its versatility continues to expand. From informal, user generated content captured quickly on a smart phone, to polished performances produced professionally - video has something to offer us all. Explore how two very different organisations are tapping into its their unique context and requirements to create video-based learning that works.

Compelling video for your context and your people

Video is rapidly becoming the media of choice in digital learning. And in the YouTube age, authentic videos are the new must-have, but what style is right for your organisation? You don’t need to waste budget on production when a hand-held video made on a smartphone will do. But there is a time and a place for both. Arnold Clark and Channel 4 are harnessing the power of video in very different ways, but crucially, both are using it to help achieve business goals. Join us to explore:

  • Balancing production costs and investment according to requirements
  • Establishing what makes a source credible
  • Fostering an environment that supports user generated content
  • Crossing the divide from learning content to ‘entertainment’


Martin Greenbank, Head of Advertising Research & Development - Channel 4
Louise Joyce, Group Sales Training Manager - Arnold Clark Automobiles Ltd

Learning Technologies Sponsors


Learning and Skills Group Sponsors