Cinema8's Interactive Video platform allows users to transform passive video content into interactive experiences with clickable elements, quizzes, polls, hotspots, and more. The easy-to-use, drag-and-drop editor enables creators to design custom interactive video experiences that captivate audiences and increase viewer retention. By gathering valuable insights from viewer interactions, businesses can optimize their video content to achieve specific goals, such as boosting conversions, increasing learning retention, or promoting brand awareness.