My Beauty Club by L’Oreal Travel Retail & Growth Engineering
This an excellent submission outlining a great social collaborative learning solution framed in terms of specific business objectives and impact data measured against those objectives. A learning solution effectively aimed at their specific, non-employee, learner community and fully utilising the S&CL features of the app. Best in class examples of meaningful and considered management of the learning going on for example weekly community management calls. The business need is clearly set out, with 3 objectives identified. The target audience are not employees so engagement was key. The subject matter (beauty, perfume, etc.) lends itself very well to social media channels like Instagram and, having looked at the app,we can see it's mainly promotional content with 'thanks for sharing' responses. However, the level of interaction is huge and impact undeniable with a clear link between activity, engagement and sales! The submission is well written and the impressive impact data relates back to the initial business success criteria with information about increases in sales - hurrah! Very well done!