Awards 2022

Awards 2022

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Dates and Venue

16 Nov 2022 | London

Shortlist 2021 - Category I

I - Best learning game   

Centrical, BT & Strategy to Revenue

In July 2020 BT implemented the Security Sales Excellence Program - primarily for its front office sales organization, responsible for an extensive portfolio of security intelligence and managed services. With ambitious growth targets set to double its sales targets by 2022/23, BT recognized the need to re-imagine its approach to learning. New customer-centric microlearning content was developed and delivered via a highly interactive gamification platform to boost engagement and drive business outcomes. The new learning experience produced substantial results - 97% of learners successfully completed all learning, 95% passed evaluation, and over £281m of qualified pipeline was generated.


The Deloitte Global Financial Advisory (GFA) Business Lifecycle Game, which launched in August 2019, is a fun, innovative, inclusive, and interactive game which equips our graduate intake and new joiners with a clearer understanding of what Deloitte does across the Financial Advisory practice, tapping into each of the service offerings in a typical 'real life' work scenario. This world class learning product has transformed the way in which GFA can reach out to learners to cascade this important learning content and has allowed us to access a global audience in a fun engaging way, whilst reducing costs.

Digital Chefs & Jumbo Supermarkten

Jumbo Supermarkten is one of the fastest growing supermarkets in The Netherlands and Belgium. With over 700 stores, approximately 25,000 new supermarket workers are hired each year (aged ± 14 to 20 years old). How to ensure that the important Jumbo DNA: ‘togetherness, entrepreneurship and going for the win’, alongside the ‘7 Zekerheden’ (7 promises towards their customer) are being adopted and embraced?

In close collaboration with Jumbo Academy, Digital Chefs came up with ‘Jumbo FANS - The Game’. A Serious (Simulation) Game to experience in a fun way how to properly interact with Jumbo's customers and turn them into FANS!

Save the Children Humanitarian Leadership Academy, Preloaded and World Vision

How do you respond effectively to an unfolding humanitarian disaster? Every decision you make is a balance of timing and resources. Whether working with communities displaced by climate change, responding to civilians caught in the crossfire of a violent conflict or addressing a rapidly escalating pandemic, In 90 Days provides an authentic challenge for all learners. The game was developed by Save The Children UK Humanitarian Leadership Academy, World Vision International and BAFTA-winning game studio PRELOADED. Available in Arabic, English, French and Spanish for Android mobile devices from the Google Play Store

Kaplan, Lloyds Banking Group & Interpretive 

The problem: It’s their first job. How will apprentices form effective connections on joining the bank when they work remotely during Covid?

The solution: a business game to run a virtual coffee shop in teams called BizCafé. Lloyds Banking Group is the apprentices’ employer; Kaplan trains their apprentices and Interpretive was the original game creator. Together they designed a unique experience for apprentices to develop work-place skills in playing the game. The employer’s values were woven into gamified learning through extended activities.

The impact: The game outperformed more traditional apprenticeship skills training and had 100% retention.

Make Real & Vodafone

DriVe Safe is a serious game aimed at promoting safe driver behaviours. It was shortlisted for the 2020 LTAwards and based on the feedback received, we’re resubmitted our application as the adoption and impact data is now far more comprehensive.

The game is designed to be a key component of Vodafone’s ‘Work Safe, Home Safe’ global H&S initiative. It’s targeted at markets such as India, Turkey and African nations where the H&S culture is challenging due to cultural, economic and geographic factors. Gamification has been instrumental in driving much needed engagement in these key markets.

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