Beyond Copilots, Coaching and Call Insights: AI That Changes What Happens Next
Wednesday 29 April 2026
LT Seminar Theatre 6
LT Exhibition
Sales AI lives in fragmented toolkits. Copilots provide answers, call intelligence provides diagnosis, and enablement platforms offer coaching and roleplays. But these disjointed tools, designed without a deep understanding of buyer and seller behaviour, don't reliably change outcomes in the key moments that decide revenue.
Join Clare Hughes and Daniel Boland to explore what genuinely closed-loop AI looks like in practice and why the gap between AI-generated insight and real behaviour change is where most organisations are quietly losing revenue.
Drawing on 30 years of research into buyer and seller behaviour, Richard will show how a continuous cycle, linking preparation, live performance, assessment and targeted learning, produces measurable change that fragmented tools simply cannot.
- Why AI tools that live in separate systems rarely change what sellers do in the moments that matter
- What a closed-loop AI enablement system looks like, and how it connects learning directly to live deals and accounts
- How to identify the gaps in your current stack, and what to prioritise first
- A practical starting point for piloting closed-loop enablement in your own organisation
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