Award Category: Best use of AI in learning (UK) --

Sales enablement has a persistent problem: the tools that assess performance don't talk to the tools that deliver learning, and neither of them talk to the tools that track deals. Sellers get fragmented experiences. Managers get incomplete data. And L&D teams are left trying to draw a line from training completion to revenue that the system was never designed to support.

Join Richard Barkey, Imparta's Founder and CEO and Forrester Wave Leader in Sales Training Services, to explore how a genuinely closed-loop approach, combining agentic AI, proven methodology and human expertise, changes what's possible for commercial teams.

This session will examine what it means to connect preparation, performance, assessment, learning and follow-through in one continuous cycle, organised around real goals, accounts and opportunities.

• What a closed-loop enablement system is, and why the gap between insight and behaviour change is where most organisations are losing value.
• How agentic AI, grounded in sales methodology rather than generic models, delivers coaching that changes what sellers do next.
• The role of human expertise in a high-performing AI system, and why the best outcomes come from combining both, not choosing between them.
• How to move your organisation from isolated tools and episodic training to a connected performance system.