From Content to Capability: Performance Neuroscience with Red Bull Racing
Wednesday 29 April 2026
LT Seminar Theatre 8
LT Exhibition
Consuming content is not the same as acquiring capability. Join Jon Pitts (ex Performance Director, Red Bull Racing) and xUnlocked to discover how expert-led content architecture utilises neuroscience to bypass cognitive overload and turn shallow knowledge into execution under extreme pressure.
The board has mandated a massive strategic shift—be it AI integration or a Sustainability overhaul. You’ve deployed the content. But out in the business, execution is stalling. Why?
Because humans are psychological, not logical. In high-pressure environments, the brain doesn't look for a PDF or a completed video module; it defaults to survival-based neurological responses.
Join xUnlocked, Jon Pitts (former Human Performance Lead at Red Bull Racing), and Dr. Boris Altemeyer to explore why traditional learning libraries create a dangerous Illusion of Competence. Drawing on elite performance data from Formula 1 and Military Psychology, we will dissect the Execution Gap—that moment when shallow knowledge evaporates under commercial pressure, leaving your firm exposed to operational risk and regulatory scrutiny.
- The Neurological ‘Short Circuit’: Why even perfect learning fails the moment the stakes are high. We’ll explore the 7 ± 2 limit of human information processing and why we default to old habits under pressure.
- The Open Tab Syndrome: How the modern workplace acts like a browser with too many tabs open, creating a cognitive overload that dims performance and blocks the application of new skills.
- Lessons from the Front Line: How elite environments (F1 and Military) manage cognitive load to ensure technical skills translate into split-second execution.
- The Risk of Shallow Knowledge: Why tick-box competence is an operational liability, and how to identify where your workforce is faking fluency.
- Engineering Capability: A practical blueprint to Protect, Equip, and Mobilise your teams—moving beyond passive libraries to embed resilient expertise into the daily workflow.
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