AI has transformed content creation, enabling teams to produce more, faster, and with fewer resources. But while the creation gap is closing, a more critical challenge remains: knowledge that never reaches the people who need it, in the right format, at the right time.

In this session, Daniel Nathan, Chief Customer Officer at Powtoon, explores the growing gap between content production and effective knowledge transfer. Drawing on real enterprise challenges, he will highlight the hidden costs of fragmented knowledge, from onboarding inefficiencies to cross-team misalignment and loss of institutional expertise.

The session will demonstrate how AI is addressing both content execution and knowledge transfer challenges, and introduce a new category of purpose-built, verticalized AI solutions designed to help organizations capture, structure and scale knowledge more effectively.