How can a learning platform evolve into a living environment where every audience finds clear, useful and engaging content?
Many organizations face similar challenges: distributed audiences, highly diverse profiles, multiple learning needs, and the difficulty of making training visible, understandable and engaging over time.
In this session, UNICEF France shares its experience structuring its learning strategy around an all-in-one LMS, supporting and uniting more than 5,000 volunteers, before taking the next step through an editorial, marketing and storytelling approach to learning.
Beyond a simple catalogue of content, the platform becomes a dynamic space that clarifies learning journeys, personalizes messaging, and supports long-term engagement in service of social impact.

• Understand how an LMS can evolve into a true engagement hub, not just a training catalogue.
• Identify practical strategies to make learning more visible, meaningful and adopted by diverse audiences.
• Discover how UNICEF France structured learning to support and engage a nationwide volunteer network.
• Explore how editorial storytelling and personalized communication can strengthen long-term learner engagement.