Human-Centered AI: How Busuu Scales Localization Without Losing the Human Touch
Busuu is a language-learning company where almost everyone speaks multiple languages—so why build a dedicated localization team and AI stack?
In this session, Lauriane Provost sits down with Deirbhile Lynch to explore how Busuu built and refined a centralized, AI-enabled localization program designed to scale while preserving the human experience learners expect. She’ll explore how Busuu uses AI to expand language learning into markets that would otherwise be difficult to support, while keeping education specialists in the loop to ensure lessons remain accurate, contextual, and pedagogically sound in all language interfaces.
Lauriane will also discuss the challenges of translating highly contextual and gendered language content, integrating localization into internal workflows, and navigating the tension between learners wary of AI and enterprise customers eager for AI-driven solutions.
Join to learn practical ways to use AI to scale localization—while keeping people at the center.