In today’s world, the average person switches focus every 47 seconds. Your learning program isn’t just competing with other modules; it’s competing with the dopamine scroll. The way we consume content has evolved faster than the way we design learning, and it’s time to rethink what truly captures attention.
In this session, Synthesia explores how the attention economy has changed the rules of engagement for workplace learning. We’ll look at why traditional training struggles to hold focus and how curiosity-driven learning can make knowledge stick. You’ll discover how concepts such as scenario-based learning, knowledge checks, and interactive agents are reshaping how people learn and retain information.
Discover how Synthesia is leading the change by helping organizations create faster, more engaging, and more human learning experiences. Join us to explore what it means to create learning that people don’t just complete, but genuinely want to experience.

• Learning Objective 1: Understand how the attention economy is reshaping workplace learning and why traditional training struggles to hold focus today.
• Learning Objective 2: Explore practical engagement approaches (like scenarios, interactivity, agents and knowledge checks) that help learners stay curious and retain more.
• Learning Objective 3: Identify modern ways to create faster, more human learning experiences using tools like Synthesia so training is something people actually want to complete.