AI promises faster content creation and global scale — but many organizations discover that governance, quality, and accountability struggle to keep pace.

When AI enters global content pipelines, the real challenge is not technology — it is control.

In this session, Petra Angeli, Head of Global Solutions, examines what actually happens when AI is applied at scale across multilingual content environments. Through real-world examples and decision frameworks, attendees will explore how to balance automation with human expertise, protect brand integrity, and build scalable governance models that support long-term growth.
Attendees will leave with practical strategies to scale global content responsibly without sacrificing trust or consistency.