The Italian market for learning, HR and EdTech is undergoing a rapid transformation, driven by AI adoption, skills shortages and increasing investment in workforce development. Yet, it remains highly relationship-driven and fragmented, making market entry both a challenge and an opportunity.

• This session will provide a data-informed overview of the Italian ecosystem, including key trends, buyer profiles (HR, L&D, institutions), and the growing role of corporate learning as a strategic lever for competitiveness. It will also highlight concrete initiatives and platforms, such as national events and communities, that enable international companies to access decision-makers and build local partnerships.