The Italian market for learning, HR and EdTech is undergoing a rapid transformation, driven by AI adoption, skills shortages and increasing investment in workforce development. Yet, it remains highly relationship-driven and fragmented, making market entry both a challenge and an opportunity.

This session will provide a data-informed overview of the Italian ecosystem, including key trends, buyer profiles (HR, L&D, institutions), and the growing role of corporate learning as a strategic lever for competitiveness. It will also highlight concrete initiatives and platforms, such as national events and communities, that enable international companies to access decision-makers and build local partnerships.

The goal is to offer practical insights for EdTech and HRTech providers looking to enter or expand in Italy, turning complexity into a structured go-to-market approach.

Several international companies area already joining our events, such as Synthesia, Coursera, Udemy, Factorial, Speexx, Edflex, goFLUENT, seQura, Preply, Altissia, Learnlight, Genially, Linux, Optimum Assessment.

During the session we'll also describe the 3 major events in Italy:
- People Tech Forum, 1-2 October, Bologna
- Wellbeing Happiness Forum, 21-22 October, Milano
- Innovation Training Summit, 18-19 March 2027, Roma

• How does the Italian HR and L&D market look like?
• Go-to-market through B2B events and which are the main ones?
• How can Ecosistema Formazione Italia guide your market entry/expansion?