Learners as customers: how modern sales approaches can help you drive value from learning tech
When technology-based learning fails to deliver results, it’s usually because the human aspects of change have been neglected. Modern sales methodologies focus on leading customers through a journey, from becoming aware of a need, choosing the right solution, worrying what might go wrong, committing, adopting and renewing and expanding their usage. This same customer-centric approach can be applied to create value for learners, while embedding new skills and behaviours through the latest learning technology. Richard Barkey, a leading expert in sales and learning, will provide a range of practical tips and shed light on the three dimensions that are fundamental to both selling and user-focused change programmes. You will gain an understanding of:
- How L&D can add a lean change wrapper to learning tech to drive results
- Why Insight, Influence and Trust are fundamental to the use of learning technology, and
- A number of specific skills you can use to achieve your learning goals.