Using soft skills training to improve competitive differentiators in the service sector: Fuller’s case study
Service-related industries face intense competition for market share and good, loyal employees. Fuller’s recognized that to resolve these issues, the company needed to improve core skills across its workforce and offer career progression to improve staff retention.
To address this, Fuller’s launched a company wide soft skills training programme, focusing around three core streams – Begin, Become and Beyond – using GoodHabitz to provide optional learning pathways. This presentation will share the results of this project and lessons learned, making it highly relevant for any organisation looking to understand how soft skills training can enhance an existing L&D programme.
- - People really want soft skills courses - Fuller’s saw a surge of interest after launch well beyond the pilot sample and month on month increase
- - New candidates see personal development opportunities as a highly attractive workplace perk
- - Learning engagement can be used to filter internal candidates for job roles