From a sociolinguistic perspective, language serves as a means of bonding individuals and establishing their cultural affiliations. While you may possess the ability to speak the language, you could still overlook the subtle intricacies of its usage that are crucial in establishing a rapport with the natives of that region.

In this session we will explore, with real examples of work, an alternative approach to traditional localization that may be used for training initiatives where the cultural connection and intricacies are crucial to engage the learner and provide an optimal learning experience.