London UK 2024


Dates and Venue


17-18 April 2024 | ExCeL London


17 - 18 April 2024 | ExCeL London

How Bad Design Can Rip Your Business Apart at the Seams


How Bad Design Can Rip Your Business Apart at the Seams

Thursday 4 May 2023
Seminar Theatre 10
Content design , Learning engagement

Bad design is easy. It’s lazy. Anyone can do it. Good design is emotive, it saves time, engages people, delivers knowledge, draws the right attention, and builds trust. Conversely, bad design puts up barriers and leaves us baffled. It’s just plain annoying, and in the worst cases, dangerous.

This interactive session talks about why poor design is killing your learners’ experience, causing split attention, cognitive overload and costs you money. And how using good design will help people and be the silent ambassador for your business. It also covers top tips from Tom and Tom on how to create the best-in-class content covering everything from a learning script to the finished instructional design.

Tom Gagen, Co-founder / Creative Director - iAM Learning
Tom Moore, Co-Founder / Chief Operations Officer - iAM Learning

Learning Technologies Sponsors

Learning Technologies Partners