Learn how Timberland turns employees into brand ambassadors with a brand new Retail Academy, achieving +90% adoption and engagement
Wednesday 3 May 2023
Seminar Theatre 4
Content design
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Learning engagement
In this presentation you will learn from Alessandra Venturin, Sr. Manager Retail Customer Experience & CSR at VF Corporation, how they:
- Create a true learning culture in their organisation
- Apply a blended learning approach combining on- and offline effectively
- Centre their academy around digital: mobile-first, gamified learning platform
- Use short bursts of content delivered in an engaging way (microlearning) to reinforce macro content
- Involve their employees in creating learning content
- Install the right processes to activate people to start and complete their learnings
- Bridge the gap between learning and results/performance
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