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Dates and Venue

29 - 30 April 2026 | ExCeL London

29 - 30 April 2026 | ExCeL London

Making Training Videos That Stick: Insights from Social Media

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Making Training Videos That Stick: Insights from Social Media

Wednesday 23 April 2025
Seminar Theatre 8

Traditional training videos aren’t cutting it anymore. Employees today are used to fast, engaging, and visually dynamic content—so why should corporate training be any different?

We surveyed 3,820 employees around the world, ranging from decision makers to employees, to even the L&D experts themselves. Our headline findings: most people think corporate training videos are broken, including those doing the actual creating.

In this session, Tim Zaal, Digital Content Creator at VEED, will explore how learning and development teams can take inspiration from social media to make training videos more digestible, engaging, and memorable. From short-form content to storytelling techniques, you’ll learn practical ways to capture attention, boost retention, and create training videos that truly resonate.

Tim brings his expertise in digital content creation to show how small changes can have a big impact. Whether you’re producing micro-learning modules or full-length training sessions, this session will give you actionable insights to transform your training strategy and keep up with the way people actually consume content today.

Speakers
Tim Zaal, Digital Content Creator - VEED

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