Many L&D teams see video as a tool for content delivery, but what if it could do so much more? In this session, we’ll explore how video is a catalyst for both better learning experiences and more effective engagement strategies. From enhancing learning design to creating buzz through marketing campaigns, video has the power to cut through the noise and make learning impossible to ignore. 

Join marketing for learning® experts Ashley Hinchcliffe and Hannah Clark, and Daniel Nathan, Chief Customer Officer at Powtoon as they unpack creative ways to use video at every stage of the learner journey, ensuring your learning products don’t just exist but thrive.

What you’ll learn:

1.    Challenge traditional views of video as just a content delivery tool and explore how it drives learner behaviour and engagement.
2.    Learn how to strategically apply video in marketing campaigns to increase learning program visibility and uptake.
3.    Discover creative video formats that enhance both learning experiences and promotional efforts - from microlearning to teaser trailers.