London UK 2025
logo

Dates and Venue

29 - 30 April 2026 | ExCeL London

29 - 30 April 2026 | ExCeL London

Marketing Meets L&D: Elevating Learning Products with Video

Loading

Marketing Meets L&D: Elevating Learning Products with Video

Wednesday 23 April 2025
Seminar Theatre 6

Many L&D teams see video as a tool for content delivery, but what if it could do so much more? In this session, we’ll explore how video is a catalyst for both better learning experiences and more effective engagement strategies. From enhancing learning design to creating buzz through marketing campaigns, video has the power to cut through the noise and make learning impossible to ignore. 

Join marketing for learning® experts Ashley Hinchcliffe and Hannah Clark, and Daniel Nathan, Chief Customer Officer at Powtoon as they unpack creative ways to use video at every stage of the learner journey, ensuring your learning products don’t just exist but thrive.

What you’ll learn:

1.    Challenge traditional views of video as just a content delivery tool and explore how it drives learner behaviour and engagement.
2.    Learn how to strategically apply video in marketing campaigns to increase learning program visibility and uptake.
3.    Discover creative video formats that enhance both learning experiences and promotional efforts - from microlearning to teaser trailers.

Speakers
Daniel Nathan, Chief Customer Officer - Powtoon
Ashley Hinchcliffe, Managing director - MAAS
Hannah Clark, Marketing Director - MAAS

Learning Technologies Sponsors

Learning Technologies Partners

Global Event Hub

Learning Technologies

London, UK

Learning Technologies Awards

London, UK

Learning Technologies Autumn Forum

Online

HR Technologies

London, UK

Learning Technologies France

Paris, France

HR Technologies France

Paris, France

OEB Global

Berlin, Germany

Zukunft Personal Europe

Cologne, Germany

Zukunft Personal Nord

Hamburg, Germany

Zukunft Personal Sud

Stuttgart, Germany

DevLearn

Las Vegas, USA

Learning

Orlando, USA

Learning & HR Tech Solutions

Orlando, USA