Everyone is talking about personalized learning—and often, it comes with a big side of AI hype. But true personalization starts with understanding how humans learn and what drives them.

In this session, Henny Hoekstra from Pluvo explores how to design digital learning that feels personal, purposeful, and engaging—without needing fancy algorithms. She'll walk through core principles from learning psychology, including intrinsic motivation, autonomy, and relevance, and how these can be applied in real-world online learning platforms. From modular design to reflective tasks and smart nudges, you'll learn concrete ways to motivate learners and design online experiences that resonate.