The Hidden Formula: Why People Click, Watch, and Stay on Your Videos
Thursday 24 April 2025
Seminar Theatre 11
Video is the preferred way for 83% of people to learn—but not all videos are created equal. This session will unpack insights from nearly 1,000 respondents on what makes an instructional or informational video effective. From the ideal length (spoiler: it’s changing) to the importance of professional graphics and AI avatars, we’ll explore how to craft videos that keep viewers engaged and learning.