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Dates and Venue

29 - 30 April 2026 | ExCeL London

29 - 30 April 2026 | ExCeL London

The Hidden Formula: Why People Click, Watch, and Stay on Your Videos

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The Hidden Formula: Why People Click, Watch, and Stay on Your Videos

Thursday 24 April 2025
Seminar Theatre 11

Video is the preferred way for 83% of people to learn—but not all videos are created equal. This session will unpack insights from nearly 1,000 respondents on what makes an instructional or informational video effective. From the ideal length (spoiler: it’s changing) to the importance of professional graphics and AI avatars, we’ll explore how to craft videos that keep viewers engaged and learning.

Speakers
Troy Stein, Vice President, Customer Advocacy - TECHSMITH

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