Friday 7 February 2020
Inside Learning Technologies e-Magazine Page 7
Case study: JYSK redefines its customer service International homeware retailer JYSK deploys Kallidus Learn to 13,000 employees in 20 countries. JYSK is an international retail chain that sells everything for the home. With more than 2,800 stores worldwide in 52 countries, 23,000 employees and a new store opening almost every day, the firm hopes to become the world’s most widespread and profitable chain of home stores. JYSK needed a new platform to drive its digital learning transformation from e-learning to mobile learning and provide employees with a more interactive, dynamic and fun learning experience. Employee research had highlighted a growing desire for mobile and greater flexibility so that learning could be carried out anytime during a normal day, instore, while commuting or at home. To enable learning anywhere, anytime, on any device, the new learning platform needed to be mobile and cloud based. JYSK wanted a platform that its employees would love.
This would have to be intuitive and capable of supporting the roll-out of media-rich, gamified digital learning content, and social and user generated learning. The platform needed to align with three key business goals: to foster a continuous learning culture; to improve customer service levels and to increase sales revenues, both instore and online. Ivana Dragic Topic, Training Manager at JYSK: “Kallidus Learn has enabled us to develop a unique learning culture where employees are keen to learn new skills, are self-driven, take ownership of their learning and are logging onto the system every day without the need for push notifications. "The solution has helped us to win learners’ hearts and minds and deliver a learning experience that is self-driven, accessible, relevant, fun and integrated within the flow of work."