Shortlist 2021 - Category I
I - Best learning game
Digital Chefs & Jumbo Supermarkten
Jumbo Supermarkten is one of the fastest growing supermarkets in The Netherlands and Belgium. With over 700 stores, approximately 25,000 new supermarket workers are hired each year (aged ± 14 to 20 years old). How to ensure that the important Jumbo DNA: ‘togetherness, entrepreneurship and going for the win’, alongside the ‘7 Zekerheden’ (7 promises towards their customer) are being adopted and embraced?
In close collaboration with Jumbo Academy, Digital Chefs came up with ‘Jumbo FANS - The Game’. A Serious (Simulation) Game to experience in a fun way how to properly interact with Jumbo's customers and turn them into FANS!
Save the Children Humanitarian Leadership Academy, Preloaded and World Vision
How do you respond effectively to an unfolding humanitarian disaster? Every decision you make is a balance of timing and resources. Whether working with communities displaced by climate change, responding to civilians caught in the crossfire of a violent conflict or addressing a rapidly escalating pandemic, In 90 Days provides an authentic challenge for all learners. The game was developed by Save The Children UK Humanitarian Leadership Academy, World Vision International and BAFTA-winning game studio PRELOADED. Available in Arabic, English, French and Spanish for Android mobile devices from the Google Play Store
Kaplan, Lloyds Banking Group & Interpretive
The problem: It’s their first job. How will apprentices form effective connections on joining the bank when they work remotely during Covid?
The solution: a business game to run a virtual coffee shop in teams called BizCafé. Lloyds Banking Group is the apprentices’ employer; Kaplan trains their apprentices and Interpretive was the original game creator. Together they designed a unique experience for apprentices to develop work-place skills in playing the game. The employer’s values were woven into gamified learning through extended activities.
The impact: The game outperformed more traditional apprenticeship skills training and had 100% retention.
Make Real & Vodafone
DriVe Safe is a serious game aimed at promoting safe driver behaviours. It was shortlisted for the 2020 LTAwards and based on the feedback received, we’re resubmitted our application as the adoption and impact data is now far more comprehensive.
The game is designed to be a key component of Vodafone’s ‘Work Safe, Home Safe’ global H&S initiative. It’s targeted at markets such as India, Turkey and African nations where the H&S culture is challenging due to cultural, economic and geographic factors. Gamification has been instrumental in driving much needed engagement in these key markets.
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