Josie West is Director of AI and IOT at Avanade, a performance coach for career women and the founder of She Flies Extreme Sports, a worldwide organisation aiming to enable women to find their bold and courageous in extreme sports. Josie unique and successful career in both Tech and Extreme Sports, has lead her to a mission to create a voice that celebrates, grows and strengthens diversity of thought in business, technology and sport by encouraging women to redefine what it means to set goals and face fears when achieving them.