• #LT21UK
  • 10 - 11 February 2021
  • ExCeL London

Martin Greenbank

Martin Greenbank

Martin Greenbank

Head of Advertising Research & Development, Channel 4
Martin is C4’s Head of Advertising Research & Development, having joined from Havas media agency Arena 6 years ago. He brings; over 20 years of media planning and insight experience to C4, is the channel’s BARB board member, and was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research. He lives in Guildford with wife Katie, and their 3 children who have never seen him without a beard.

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