The story of any product development is the story of data, of understanding what you want to achieve, and what you need to know to achieve it. Building those pipelines, grappling with that data and answering those questions is why Matt loves what he does, and has done for over 30 years. He has worked with companies as diverse as the BBC, NHS, Jaguar Land Rover and Adobe, as well as small product teams, and they all have two things in common - the need for insight from data, and the need to build, often faster and faster.