Paul Morton has spent thirty years at the intersection of learning, technology and operational performance. He is CEO of ARuVR, where he leads the company's work in immersive safety training for high-consequence industries including manufacturing, maritime, rail and energy. Previously he held senior roles in global learning organisations and has worked with clients including Coca-Cola, The AA, BAE Systems, LNER and National Grid. He holds an MA from the University of Edinburgh and is a Fellow of the Royal Society of Arts, Manufactures and Commerce. He remains deeply sceptical of training that looks impressive but makes no difference once people return to work.