Shane Traill is a Director at First Media, where he leads the design and development of bespoke digital learning experiences for global clients across sectors including aviation, sport, and professional services. With over 20 years’ experience in eLearning, Shane specialises in creating engaging, scenario-led learning that focuses on real-world behaviour and practical application. His work moves beyond traditional, content-heavy approaches, instead designing experiences that reflect how people actually learn and make decisions. Shane is particularly interested in how creativity and human-centred design can be used to bring learning to life in an increasingly AI-driven world. He regularly works with organisations to rethink their approach to digital learning, focusing on engagement, relevance, and impact.