Sheena has over 22 years of experience in Learning and Development, including more than a decade as a successful freelance trainer. Recognised for her expertise, she was awarded Freelance Trainer of the Year in 2011 and has delivered inspiring keynote speeches, including opening events for Office* 2016 at ExCeL and CIMA. Sheena has been a chair at the Learning Technologies Conference for over 10 years and now leads as 'Chairs Captain,' managing a team of experienced L&D professionals who serve as session chairs, who are instrumental in ensuring the seamless delivery of the event's speaker sessions. She has also shared her expertise at the conference by delivering a workshop on personal branding. Now a personal branding and business coach, Sheena helps freelance trainers and small business owners build impactful personal brands and achieve success through her practical, results-driven approach. Based in Sleaford, Lincolnshire, Sheena works with clients around the world, offering clarity, direction, and development with her trademark no-nonsense, straight-talking style. She is passionate about helping her clients make the right impact for the right reasons, driving growth and lasting success.