12 - 13 february 2020,
excel, london

  • europe

    europe's leading L&D exhibition and conference

    the largest, best attended and most relevant exhibition and conference in the learning and development calendar
  • over 70 conference speakers

    over 70 conference speakers

    A great opportunity to listen to – and interact with – some of the leading thinkers, visionaries and practitioners in workplace learning today
  • more than 8,500 visitors

    more than 8,500 visitors

    150 free L&D seminars, 200 exhibitors, two exhibition halls packed with the latest learning technologies, innovation and best practice and Europe's leading L&D conference
  • over 200 leading learning providers

    over 200 leading learning providers

    All the leading suppliers, all the technologies, all the inspiration your business needs to thrive in today's changing learning environment
  • more than 150 free L&D seminars

    more than 150 free L&D seminars

    A wealth of content and wisdom across ten seminar theatres on the two exhibition floors. No booking, no payment, no excuse to miss them!



T4S6 - Campaign-based learning

Platinum Room 4 – Track 4

L&D is moving from a tradition of delivering stand-alone courses and isolated learning resources to creating ongoing learning experiences. Adopting a campaigns-based approach helps us string different learning interventions together and think about how to embed them into people’s roles and working patterns. With lessons learnt from viral campaigns to techniques borrowed from marketing and communications, this session delves into the how to kick off your own campaigns and create a more continuous approach to learning. 

Changing behaviours with a campaign-based approach

Driving lasting behaviour change is about more than just one-off learning interventions. So how do we tackle creating continuous learning experiences that truly transform what our people do? Adopting a campaign-based approach has risen in popularity in recent years and this session shares lessons learned from successful L&D campaigns. From Channel 4’s fun but effective viral video to Richemont’s communications programme, hear how to:

  • Consider what successful impact and change looks like from the outset
  • Clearly set your measures of success
  • Define the campaign elements
  • Create an intuitive blend harnessing everything from e-learning to online communities
  • Adopt communications techniques to roll out your campaign

learning technologies sponsors


learning and skills group sponsors