Video for learning
Video remains the top growth area in digital learning and its versatility continues to expand. From informal, user generated content captured quickly on a smart phone, to polished performances produced professionally - video has something to offer us all. Explore how two very different organisations are tapping into its their unique context and requirements to create video-based learning that works.
Compelling video for your context and your people
Video is rapidly becoming the media of choice in digital learning. And in the YouTube age, authentic videos are the new must-have, but what style is right for your organisation? You don’t need to waste budget on production when a hand-held video made on a smartphone will do. But there is a time and a place for both. Arnold Clark and Channel 4 are harnessing the power of video in very different ways, but crucially, both are using it to help achieve business goals. Join us to explore:
- Balancing production costs and investment according to requirements
- Establishing what makes a source credible
- Fostering an environment that supports user generated content
- Crossing the divide from learning content to ‘entertainment’