In 2020, Co-op launched a new cash management system in 2,600 stores. A huge and strategically important project, SmartCash would make cash management easier and safer for Co-op colleagues.
But it involved embedding many changes, including to colleagues’ everyday habits.
We used technology solutions at the centre of a blended training and engagement journey, with e-learning, online resources and social learning platforms. These technologies were implemented thoughtfully and effectively to achieve human outcomes including connecting people, delivering learning that sparked conversation, and ensuring fun, memorable campaign elements. At the heart was a humorous, catchy song which ignited attention in the project.
The results were impressive, exceeding project objectives, getting high learner ratings, surpassing completion expectations, and winning high praise from leadership and colleagues