London UK 2025
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Dates and Venue

23 - 24 April 2025 | ExCeL London

17 - 18 April 2024 | ExCeL London

Driving Learning Impact - Behind the Wheel of AA’s Stellar Success Strategy

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Driving Learning Impact - Behind the Wheel of AA’s Stellar Success Strategy

Thursday 18 April 2024
Seminar Theatre 7

Jump into the driver's seat of The AA's success strategy and see how they transformed their learning offering which increased their driver's school franchise base by 75%. 


Sharing practical examples, you’ll gain valuable insights into the engagement tactics, cutting-edge technologies, and data best practices that have got AA to the forefront of measuring learning impact. Highlights include: 


•    Understanding AA's holistic approach to learning
•    How to plan a project that sets you up to measure business impact from learning activity
•    Ways to leverage technology and marketing interventions to create engaging learning experiences

Speakers
Helen Marshall, Chief Learning Officer - Thrive
Mark Born, Head of Driving Instructor Training Academy - The AA

Learning Technologies Sponsors

Learning Technologies Partners