The sooner training moves away from a standardised approach and becomes personalised to company objectives, the more effectively it will steer people's behaviour by honing the right skills. But how can we design engaging, impactful and easy-to-use training activities that develop individuals' organisational behaviour? Achieving a successful outcome requires integrating educational methodologies, tools and technologies that make the learning experience engaging, easy to access and aligned with the experience the entertainment sector has accustomed us to. In short, people need to be enthusiastic about their professional growth, which in turn boosts the organisation they work for. Edutainment ensures the transition from a push to a pull approach, but remember, training is a service that needs to be promoted, communicated and sold, just like any other product or service.