When COVID-19 hit, misinformation was widespread. Early on in the crisis, Area9 partnered with NEJM Group, publishers of the New England Journal of Medicine, and the American Association of Clinical Chemistry to release a free, research-backed, adaptive course for healthcare professionals on the origin of COVID-19, how it is transmitted, symptoms and differences in severity, complications, diagnosis, and prevention.
The course massively exceeded usage expectations, with 80,000 physicians, clinicians and nurses taking the course over several weeks.
Area9’s adaptive (algorithmic, real-time personalization of content) approach identified that although participants correctly knew 63% of the subject (on average), they held misconceptions 31% of the time that had implications for patient care. The adaptive course corrected these misconceptions in 100% of participants who completed the course.