James started his career in digital marketing and innovation over 20 years ago, spending the last 5 years leading enterprise VR solutions for companies including Major League Baseball, Shell, GE and DHL. Currently as Chief Marketing Officer at Immerse he is working across industry sectors to help drive the adoption of enterprise VR training. Immerse is a UK technology company headquartered in London. Their proprietary Virtual Enterprise Platform (VEP) enables enterprises to create, scale and measure virtual reality training content and programmes. This platform is used across industry sectors, current clients include Shell, DHL, GE Healthcare and QinetiQ.