At CloserStill we believe that nothing beats doing business face-to-face. In the digital age, when traditional marketing methods have been turned on their heads and the internet sweeps all before it, face-to-face contact is at even more of a premium than ever. Increasingly, companies wishing to sell or market to other businesses are employing a dual strategy that combines the internet with one-to-one marketing and events in all their guises. After all, the only marketing process that can`t be replicated online is meeting face-to-face and sharing the kind of in-depth interaction that can only take place in real-time, with real people: events and exhibitions are the perfect complements to online marketing strategies.
But the days of the traditional, one-dimensional trade show are numbered. In the 21st Century, marketers expect their events to be multi-dimensional, rich in content and delivering real value for visitors as well as sponsors and exhibitors. They expect to be able to make structured one-to-one meetings as well as walking the show floor, they expect the shows to represent the market they serve in all three dimensions [including serving the “community” beyond the event itself] and they expect to enjoy sharp, personalised communications delivered via the new digital channels. And they expect great websites to be the engine behind it all.
Above all else, markets should demand that their media show a deep commitment to, and respect for, the communities they are privileged to serve. It is this commitment – along with a commitment to absolute integrity – that is at the heart of everything we do.
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