seminar overview

Thursday 28th January 2010 
14.45 - 15.15 Theatre 4

Increasing sales through informal learning in the banking sector

Anderson Hirst, UK Director, GEC

If channeled correctly, informal learning is very powerful in reducing the ‘sales learning curve’. By creating well defined communities of practice and providing active, dynamic moderation, sales of a new product tripled. Similarly, using blogs, wikis, RSS, videos and search, informal learning enables much more efficient communication to support marketing campaigns and gain intimate knowledge of customer needs.

The presentation will cover: 

• How to set up an informal learning programme
• What conditions are vital for success
• What concrete sales results can be achieved
• How technology can support knowledge management