Mastering the Customer Education Journey, from Awareness to Advocacy
Most L&D professionals know a great customer education program can significantly reduce customer churn. What many don't know is the importance of educating customers in all three phases of their journey: Pre-sales, onboarding, and ongoing.
In this session, twenty-year industry veteran Nick Eriksen of Eurekos will share best practices, key insights, and new research to help revolutionize your customer education program.
- Key education opportunities in each phase of the customer journey
- How top customer education companies train their customers
- How to leverage training for lead generation, customer acquisition, and post-sale relationships that leads to increased customer retention, loyalty, and advocacy
How to track and measure success