The biggest barrier to L&D success is the engagement gap. If employees don’t engage with learning, you can’t drive the desired behaviour change. So how do you close this gap?

In this session, we’ll look at how L&D teams can use marketing to close it. We’ll look at how you can borrow marketing tactics successfully implemented by startups with limited resources to win customers, to connect and engage employees with learning and development.

We’ll cover:
- The four stages of the L&D marketing funnel
- The best tactics to use in each stage of the funnel
- Building and rolling out an L&D brand
- Adapting modern marketing ideas for L&D